FISHWINK Web Design + Development // Richmond, VA
We build beautifulscaleableprofitable websites.
We design and build custom websites engineered to convert. Every layout, every interaction, every line of code is built around one goal — turning your visitors into customers. No templates. No fluff. Just results.
Our Services
Everything your website needs to succeed.
From strategy and design to development and ongoing support, we deliver everything your website needs to attract, convert, and grow — all under one roof.
Website Design + Development
Custom + Built to spec
Every site we build starts with strategy and ends with clean, custom coded WordPress site— designed to look sharp, load fast, and guide visitors toward action. Whether that's filling out a form, making a purchase, or picking up the phone, every layout and interaction is built with intent.
- Custom WordPress Development
- Performance-Optimized for Speed
- SEO-Ready Architecture
- Built to Grow With Your Business
- Easy Content Editing for Your Team
- Conversion-Focused UX
- Brand-Aligned Visual Design
Ongoing Website Care & Maintenance
Analyze + Maintain
A website isn’t a “set it and forget it” project. We keep your site secure, updated, and performing at its best long after launch. Most of our clients stay with us for years—because we treat your site like it’s our own.
- WordPress core, plugin, and security updates
- Content updates and design tweaks as your business evolves
- Performance monitoring and uptime management
- Hosting oversight so you never have to think about it
- Monthly analytics reporting and insights
- Backup management and disaster recovery
- Priority support with fast turnaround
Our Process
Transparent from kickoff to launch—and beyond.
No surprises, no disappearing acts. We keep you in the loop at every stage so you always know exactly where your project stands and what’s coming next.
1. Discovery & Strategy
We start by listening. We dig into your business, your audience, your competitors, and your goals. This isn’t a generic intake form—it’s a real conversation that shapes every decision we make going forward.
2. Planning & Architecture
Before a single pixel is designed, we map out the site structure, user flows, and content strategy. You’ll receive a detailed proposal so you know exactly what we’re building and why every piece matters.
3. Design & Development
This is where your vision comes to life. We design in the browser and build with clean, modern code—keeping you involved at every milestone. You’ll see progress in real time, not just at the finish line.
4. Testing & Launch
We test across browsers, devices, and screen sizes to make sure everything is flawless. Once you give the green light, we handle the entire launch process so go-live is seamless and stress-free.
5. Support & Growth
Launch day isn’t the end—it’s the beginning. We stay on as your web partner, keeping your site secure, up to date, and evolving as your business grows. We’re a phone call away, always.
Your project starts with step one.
Tell us where you're headed and we'll map the path together.
Get Started!
Our Work
Real results for real businesses.
We’ve spent over a decade helping businesses across industries turn their websites into their hardest-working asset. Here are a few projects we’re especially proud of.
Virginia Urology
Healthcare / Medical
Ahead of Hair
Hair Salon
ACMI
Non-Profit
BeneFinder
Health Insurance / Payroll
Chris Frick Photography
Photography
EMC Mechanical Services
Mechanical
Hodson Golf
Golf Club Fitter
JKKR
Accounting
New Agenda Coaching
Executive Function Coaching
I Need a Book Cover
Book Cover Design
Hoosier Indoor Air
HVAC
Ford & Thomas Insurance
Insurance
Sellers Tile Co.
Tile & Countertops
CLIENT TESTIMONIALS
Don’t just take our word for it.
We let our clients do the talking. After 15+ years and hundreds of projects, the feedback we hear most is that we feel less like a vendor and more like part of the team. Here’s what they have to say about working with FISHWINK.
We got FISHWINKed!
FISHWINK is so good at what they do that we’ve coined a new phrase for working with them: We got FISHWINKed! That means they delivered above and beyond our expectations, which they do every time. We’ve worked with FISHWINK on several different projects and have never been disappointed. Jessica and Marshall are a great team and they produce great work. I highly recommend them for all your web design needs! Get FISHWINKed!
Dr. Bob ConnollyVecktr GroupWe highly recommend FISHWINK to anyone seeking a fresh, modern look.
FISHWINK exceeded our expectations with their creativity and meticulous attention to detail for our website redesign and logo. They invested time in understanding our vision and communicated consistently throughout the process, ensuring we were updated and our needs were met. Their ability to stay current with trends ensured our rebrand was not only stylish but also highly impactful. The team’s responsiveness and follow-up were exceptional, making the experience smooth and enjoyable. We highly recommend FISHWINK to anyone seeking a fresh, modern look.
Robin BucknerMorris SteelI am very pleased with their knowledge, creativity and the end result.
FISHWINK did a great job, and I am very pleased with their knowledge, creativity and the end result. Marshall and Jessica were expedient in making our new website active and online. I have had a number of people comment about how much they like our new website.
John WatkinsWatkins AwningsFISHWINK has been a life-saver for me in starting my online business.
FISHWINK has been a life-saver for me in starting my online business. Jessica and Marshall helped me design my logo and set up (and maintain) my website. They are good at collaborating and communicating and have been very patient with all of my questions and my lack of being super tech-savvy. I have worked closely with them setting up my scheduling platform and posting my weekly blog. They are very timely and provide helpful feedback and support. I think they work almost as hard for my business as I do! I really appreciate my partnership with them in keeping my website working the way I need it to for my coaching business. I recommend them without hesitation!
Jera Nelson CunninghamSecure PathwaysJessica and Marshall are incredible to work with!
Jessica and Marshall are incredible to work with! They helped refine my vision while designing my website, making the process seamless and enjoyable. Whenever I struggled with ideas, they were always ready to brainstorm and offer creative solutions. Their responsiveness is unmatched—whenever I have a question or need an update, they’re quick to assist. Most importantly, they break things down in a way that makes sense, even for those of us who aren’t tech-savvy. I can’t recommend them enough!
Erin UpchurchEffective Schooling & BeyondThey operate with integrity, honesty, and sincerity.
My recommendation for FISHWINK, for web design and maintenance, is unwavering. FISHWINK offers quality services anchored in knowledge, creativity, and perspective of targeted audiences. Jessica and Marshall, the wife-husband team that own and operate FISHWINK, are a rare find as they operate with integrity, honesty, and sincerity. They partner with you to create a website to represent your profession/business and your professional needs, including offering the time to understand goals and business needs, collaborating with marketing professionals in the industry, and offering advice that is in the interest of your company. Their communication, responsiveness, and timeliness are stellar.
FISHWINK designed my logo, and built and maintains a website for my long-standing specialized speech-language pathology practice. The site was designed to engage those interested and seeking information, for an already busy and successful practice that evolved by professional and personal referral.
Separately, my friend and colleague, Amie Davies, and I launched a new practice for Executive Function Coaching. FishWink was integral in developing our site for our new start-up, with goals including informing professionals and prospective clients, offering support-based information to the community, and acting as a portal for referrals and initial client engagement. Their ability to build a site with targeted needs, within our start-up budget, was outstanding. They have been integral in our growth and continue to work with us, as we expand.FISHWINK should be at the top of the list for new start-ups looking for web design and maintenance, as well as established businesses and practices looking to build / refresh their website.
Maria P. DelCorsoRVA Pediatric Therapy and New AgendaJessica and Marshall are an amazing team!
Jessica and Marshall are an amazing team! They designed our school website after listening and learning our goals and desires spending countless hours making changes and helping us create a very user-friendly site. Their continued support throughout the process has been excellent. They are very timely in their response when there is a glitch. They have also helped us through some IT issues and given us great resources when they have not been able to help us with a problem. We highly recommend them and greatly appreciate their ability to personalize their work!
Sue RawlsSt. Mary’s Episcopal SchoolTheir vision of excellence and perfection is at the highest level.
The FISHWINK team is incredibly talented – executing creative visions, bringing them to real life. Their vision of excellence and perfection is at the highest level.
Chris FrickChris Frick PhotographyJessica and Marshall were amazing to work with.
After years of putting off getting a new website, I finally felt it was time and couldn’t be more proud of the outcome! Jessica and Marshall were amazing to work with. Detail oriented, creative, and hardworking are just the tip of the iceburg with this team! Thank you for all your help! Our website has never looked so good!!
Laura HancockFord & Thomas Insurance Agency5 Stars!
Absolutely wonderful! FISHWINK took the time to talk through and narrow down all of my ideas for the site. Even going as far as consulting on the graphic design of my logo and artwork. Kept everything in scope and were such pros when it came to the final result! To say they went over and above to help make my website a reality would be an understatement. 5 Stars!
Perri YoungDJ MASS FXI wholeheartedly recommend them
I interviewed multiple firms along the east coast before selecting Fishwink to develop my website, I Need A Book Cover, and I’m extremely satisfied with my decision. Jessica and Marshall provided attention to detail, were extremely responsive, and always efficient. I found their fee incredibly fair considering the extensive amount of work they put into my website. Fishwink are experts in WordPress, SEO, and best practices on the web. If I presented them with a challenge that initially stumped them, they would return with the perfect solution within days. The positive feedback I’ve received for my website is a testament to Fishwink’s expertise. I wholeheartedly recommend them to anyone in need of a professional website.
Zoe NorvellOwner, I Need a Book CoverI would choose Fishwink again and again
I contacted Jessica and Marshall at Fishwink after reaching out to several local companies to help me build a website. Im so glad I did, my experience was fantastic. The finished product was above and beyond what I was looking for and the professionalism that both Jessica and Marshall exhibited throughout the process was superb. They were patient with me and wanted to make sure that above all else I received exactly what I wanted, and that’s what I got. I would choose Fishwink again and again for any website design/development needs. 5 stars, but thats only because I cant give 6.
Anthony Lineberry&anthony Real EstateWe highly recommend FISHWINK
Jessica and Marshall were invaluable in the launch of our business. We came the them overwhelmed and with zero web design experience. They made the process so smooth and talked us through every step along the way. They took our vision and made it so much better. When we need changes made to the site, they are always very responsive. Our clients always comment on how informative and easy to navigate our website is, and that was our goal. We highly recommend Fishwink!
Amie DaviesNew Agenda Coaching
About Fishwink
Team of experts with high standards.
FISHWINK is a web design and development studio based in Richmond, Virginia. Founded by husband and wife team, Marshall and Jessica, we’ve spent over a decade helping businesses build professional, high-performing websites that drive real results.
We’re not an agency that hands you off to a junior developer. When you work with FISHWINK, you work directly with us. We learn your business, we care about your outcomes, and we build lasting partnerships—not transactional projects.
Our approach is simple: listen first, strategize second, build third. Every website we create is custom-designed around your specific goals, your audience, and your brand. We don’t do cookie-cutter, and we don’t cut corners.
Most of our clients have been with us for years. They stay because we deliver quality work, communicate clearly, and treat their business like it matters—because it does.
Contact Us
Built to Last, Not Just to Launch
Clean code, modern standards, and zero shortcuts. Your site is built to perform and scale for years — not just look good on launch day.
Your Project, Our Full Attention
When we're working on your project, we're in it. You'll never be passed off to someone you haven't met or left waiting while we juggle something else.
Contact Us
Ready to build something great?
Whether you’re starting fresh or ready for an upgrade, tell us about your project and we’ll get back to you within one business day.
No obligation. No pressure. Just a conversation.
